Imagine a world where like-minded business owners come together under cooperative principles and create a transparent business model that drives exceptional value for shareholders and suppliers alike.
Imagine a world where this transparent business model bucks the trend and sees the cheques being written to you, as opposed to you writing the cheques.
Imagine a world where you have the freedom to focus on delivering great products and services to your clients, unencumbered by “Head Office” politics and demands.
Imagine a world where your business is truly your business, and you once again have control.
A group of visionary travel business people imagined all of this back in 1999 when they formed FIRST Travel Group – a “Family of Independent Retailers Specialising in Travel”, a group that has now become unquestionably New Zealand’s leading independent travel alliance.
With core values of independence, partnership, profitability, passion, integrity and trust, FIRST now has 46 members, who collectively employ more than 400 staff, and have a combined annual turnover of over $500 million. This turnover enables the best deals to be negotiated with key suppliers around the world.
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