About Us

About Us

Welcome to FIRST – New Zealand’s leading independent travel alliance. Formed in 1999, FIRST is made up of 55 long established, independently owned, professional travel businesses located throughout New Zealand.


Locally owned and operated, the collective volume of FIRST members is in excess of $500 million, enabling FIRST HQ to negotiate fantastic tier one deals with all major suppliers in New Zealand and around the world.


FIRST is a key partner of all major airlines, including Air New Zealand, Qantas, Emirates & Singapore Airlines and also has deep relationships with a number of other global players, such as Allianz Partners, Avis Budget Group, APT, Globus, Trafalgar, Insight, Contiki & Expedia. These relationships, combined with our enormous experience and knowledge of the industry, enables our members to provide our customers with the right travel solutions at exceptional prices.


Membership of FIRST is not open to anyone. Our selection criteria and subsequent approval process is very rigorous, and all of our existing members take a keen interest in who is being invited to join our group. Fundamentally, a new member must demonstrate influence and share the same common values that we have of Passion, Trust and above all else, Integrity. That’s why you know when you are dealing with a FIRST Group Member, you are dealing with the very best that the New Zealand travel industry has to offer.


Fully bonded with the Travel Agents Association of New Zealand (TAANZ), our eclectic membership consists of high street retail, high end retail, boutique corporate, TMC’s and Meeting & Event specialists.


We are very focused on the individualism of each of our customers and are confident that any one of our members will be able to understand your needs, and provide you with a travel solution that will exceed your expectations.


After all, there has to be a reason why over 90% of our business is repeat business and referrals.


Click here to find the FIRST Travel Group member nearest to you